Why Do You Need Career in Digital Marketing?

There's no denying the fact that Internet is getting bigger day by day. This year it has reached upto 3.88 billons no. of users.

Back in 1995, when internet was the buzzing word there were only 0.4% of the population that were using the internet.

It’s incredible that it took just 22 years for internet to reach half of the world's population.

Today it has reached up to 51.7% of the total population.

Over the last 17 years, the internet has shown 976.4% growth rate.

Now, the internet has become the medium of all communication.

Every business wheather small medium or big is on the internet these days.

I am pretty much sure that their won't be any other platform in future to replace internet.

What's The Role Of Digital Marketing Here?

As mention above internet went through explosive growth over the years & so do digital platforms.

Every year a new form of digital revolution was taking its shape.

Twenty-first century digital communication has changed how we connect to the world in three essential ways: connectivity, authenticity, and style.

When the digital technology was taking it's shape, there was a need for an industry which can convert the digital audience into a valuable audience.

Here where Digital Marketing comes to play it's role.

In this era of digital technlogoies, traditional marketing no longer lies near digital marketing.

Even though traditional marketing is still the root cause for every marketing strategy but Digital Marketing has risen through the ranks to sit parallel with traditional marketing.

When internet was booming with search engines like Google, Bing, Yahoo! E-commerse sites like Amazon, ebay & social media platforms like Facebook, twitter etc there was in need for digital marketing strategies for every small big and multi giant companies to reach potential customers.

If you look today,

1. As at August 2017, there are 1.24 billion websites in the world.
2. People spend an average of 5 hours per week shopping online.
2. The e-commerce industry is responsible for about $2 trillion in annual sales.
3. 82 percent of people use their smartphones to research purchases they are about to make in a store.
4. There are 2.79 billion active social media users in the world. This is an increase of 21 percent from 2016.
The world of digital marketing continues to evolve and as long as technology continues to advance.
Many experts agreed to the fact that every marketing campaign requires digital marketing strategy today.
Today being digital is being social. Customers or you can say users are increasingly relying on smartphones throughout their day-to-day life. People browsing the web and interacting on social media platform is what you see all day around you.

How do we convert them into valuable audeince?

The famous phrase from Bill Gates “Content is king” is used by many digital marketers on their marketing campaigns to deliver the importance of creating valuable, engaging and relevant content.

It helps to generate traffic for the website or social media channels.
Providing an entertainment source to audience helps in growing engagement, finding loyal customers and brand awareness for any type of business.

Read about Content Marketing and Why it is important for every business: Content is king but why ?

Heading forward:

Why Digital Marketing is the buzz word in job industry?

Over the years digital marketing has evolved at an increasingly high velocity throughout global businesses.

I mean just look around you. You are literally in a sea of everything digital and online. People manage their relations, finances, careers, and even opinions online.

Digital is the trend across the Globe.

As mentioned above 51.7% of world population is connected to the internet. Social media channels are hugely popular. Everybody has smartphones at very affordable data plans. We all are connected to the internet in one way or another.

Obviously, it has to be the buzz word.

Career in Digital Marketing industry:
The demand for skilled and knowledgeable professionals in the online marketing space has been on a rise across the globe. Be it Singapore in Asia Pacific or Dubai in the UAE or the far flung Australia, digital space has the same kind of needs and jobs. Most popular jobs in the online marketing space fall in the following categories:-
  • Analytics
  • Digital Project Planning/Management
  • Brand Marketing
  • SEO Expert
  • Digital Marketing Strategist
  • Social Media Marketing
  • Content Strategist
  • Conversion Rate Optimization
  • Revenue Rate Optimization
  • Web Design
  • Digital Media Manager
  • Ecommerce Specialist
What I see today is that Digital Marketing is a good career path.
It is the fastest growing industry today.
Learn more about digital marketing from our experts.
There's a saying:
“If you are an organization, there is tremendous opportunity in the digital space!
If you are a person, there is tremendous opportunity online for you!”.
Career in Digital Marketing

Topic : Careers
Genre : Business



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